Hammermill Highlights the Power of Paper at Marketing Brew Summit

NEW YORK — As digital experiences take over, many people are finding renewed value in tangible materials like paper that connect and inspire people. 
 
That was a key topic at the Marketing Brew Summit in New York, where Hammermill’s global brand marketing manager, Amanda Morris, spoke on a panel about how the brand has evolved its marketing approach in recent years. 

During the session, “Reading the Room: Identifying Trends, Taking Risks and Staying Relevant,” Morris discussed how Hammermill has shifted from traditional business-to-business marketing to more human-centered storytelling that highlights the possibilities of paper. 

Through its Unleash the Sheets campaign, the brand connects consumers to how paper is an essential tool for creativity, inspiration and self-expression.  

“We want the audience to leave remembering that paper is more than just something for your printer,” Morris said. “It can spark ideas, help you feel more connected and reduce some of the digital fatigue we all experience.” 

This shift may reflect a broader desire for balance in an increasingly digital world.  

In its fifth year, the summit brings together leading brands to discuss trends and the future of marketing. For Hammermill, the event offers insight into different marketing practices across industries and the role paper plays in everyday life.